TAG Heuer and Oracle Red Bull Racing are back in touch

Since its inception in 2016, the partnership between TAG Heuer and Oracle Red Bull Racing has developed into a strong relationship, a testament to the shared values ​​of precision, innovation and the relentless pursuit of performance.

Together, TAG Heuer and ORBR have continually pushed the boundaries of what is possible, delivering extraordinary experiences to fans and customers by leveraging each other’s strengths. Most notably, the partnership has celebrated both brands’ biggest milestones, from World Championships to victories at the Monaco Grand Prix to the launch of new watches.

Following the successful launch of the TAG Heuer Formula 1 x Red Bull Racing Special Edition, the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition surpasses the conventional watch and embodies the essence of racing excellence. This unique experience combines cutting-edge software, including special connected watch faces and special straps that highlight the bright colors of Oracle Red Bull Racing: blue and red.

Aimed at Oracle Red Bull Racing’s large and passionate fan base, this special edition watch is the perfect accessory to follow the drivers’ performance all year round.

Featuring a 45mm black DLC Grade 2 titanium case and a black ceramic bezel with a 60-minute scale, the watch appeals to those who appreciate both high-quality racing aesthetics and functional design. The ultra-light caseback features a PPG sensor and is made of black DLC Grade 2 titanium, making it the perfect connected watch for on the go and especially off the track. The design philosophy pays homage to TAG Heuer’s racing soul and captures the essence of speed and competition through the partnership with Oracle Red Bull Racing.

The striking and exclusively crafted strap is made of two materials – a black rubber base with a blue leather insert accentuated by a red line – and refined stitching in light grey and blue tone-on-tone for harmony. The blue leather features a unique asphalt grip finish inspired by the racetrack, embodying Oracle Red Bull Racing’s racing DNA. For those who prefer a classic look, an additional black rubber strap is included, allowing users to customize their style while enjoying the exclusive software experience. Both straps feature a buckle in black DLC Grade-2 titanium with the TAG Heuer shield logo.

Having already enjoyed many successful seasons together, the bond between TAG Heuer and Oracle Red Bull Racing is set to further strengthen their exceptional collaboration, built on years of shared passion and dedication. With the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, TAG Heuer continues its journey with the team; fans can look forward to exciting new experiences and activities that will immerse them in the world of motorsport.

The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition offers a bespoke digital experience. At launch, users will be able to choose between four specific watch faces. The Hero watch face, named “Season”, displays flags along the bezel, highlighting the current country the team is competing in for the weekend. This watch face evolves throughout the year, reflecting the finishing positions of Oracle Red Bull Racing drivers Max Verstappen and Sergio Pérez.

The second dial, “Asphalt”, features textured backgrounds inspired by the racetrack, adding a dynamic visual element to the user experience and guaranteeing the wearer a unique and immersive experience. In addition, the watch features the TAG Heuer Formula 1 x Red Bull Racing Special Edition dial, an adaptation of the mechanical equivalent released in 2022, and the “RB20” dial, inspired by the name of this year’s Red Bull Racing Car.

Another highlight is the exclusive Oracle Red Bull Racing application, which provides a comprehensive overview of Oracle Red Bull Racing’s racing experience throughout the year. Before each of the team’s race weekends, the app displays a countdown, while throughout the weekend it shows encouraging images of the team from Friday’s free practice to Sunday’s race.

After the race, it is updated with the placings of Oracle Red Bull Racing’s drivers and teams, so there is a continuous connection to the team’s performance. Notifications of Oracle Red Bull Racing wins keep fans informed, with the option to receive updates on Max Verstappen or Sergio Pérez.

In true TAG Heuer spirit, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition delivers impressive performance with a full day of battery life. Whether you’re running, walking, golfing or monitoring your wellbeing, this watch has you covered. A range of sensors provide comprehensive wellbeing metrics. The watch also includes various sports and utility apps such as a stopwatch, timer and alarm. The perfect watch for every occasion.

The packaging of the watch also reflects the vibrant spirit of Oracle Red Bull Racing. It is finished in iconic blue with red and yellow accents on the inside and adorned with the TAG Heuer and Oracle Red Bull Racing logos. This attention to detail extends to the box and case, underlining the prestigious nature of this collaboration.

This smartwatch represents a major milestone for both brands. It reflects TAG Heuer’s racing heritage and Oracle Red Bull Racing’s dynamic presence in the motorsport universe, creating an unprecedented offering that appeals to car enthusiasts and watch lovers alike.